Internet Marketing 101: How To Increase Sales

A Paradigm Shift in Marketing

We are living in uncertain times.  Our financial markets have been hit hard, gas and food costs are spiraling out of control and our national and world economy is moving at an agonizingly slow pace. The word that best characterizes our current economic condition is “uncertainty.” Almost three years ago, our Federal Reserve chairman Ben Bernanke, in a speech to Congress, cautioned that the U.S. economy faced “numerous difficulties” and serious risks in the road to economic recovery. Continue reading

Internet Marketing 101: Monitoring Your Success

Analyze your success with Google Analytics

Too many of us involved in marketing our business are so busy running the day-to-day operations that when we finally turn our attention to marketing we tend to take the old urban legend of throwing spaghetti against the wall and seeing if it sticks. We throw it against the wall then move on. But we don’t stick around long enough to see if it sticks or slides down the wall. Continue reading