We are living in uncertain times. Our financial markets have been hit hard, gas and food costs are spiraling out of control and our national and world economy is moving at an agonizingly slow pace. The word that best characterizes our current economic condition is “uncertainty.” Almost three years ago, our Federal Reserve chairman Ben Bernanke, in a speech to Congress, cautioned that the U.S. economy faced “numerous difficulties” and serious risks in the road to economic recovery. Continue reading
So, you’ve decided it is time to try your hand at Internet Marketing. Like any new venture into uncharted territory, where do you begin? Before we begin we must realize a few fundamental truths: Continue reading
Lead Generation: What to do after they arrive to your site.
In the Online Marketing circles it is said that an email list is as good as gold. You probably are not going to sell your list so there will be no gold at the end of the rainbow, er, list. However, if planned properly, you will be able to earn some gold by using your email list to generate sales. Continue reading
Analyze your success with Google Analytics
Too many of us involved in marketing our business are so busy running the day-to-day operations that when we finally turn our attention to marketing we tend to take the old urban legend of throwing spaghetti against the wall and seeing if it sticks. We throw it against the wall then move on. But we don’t stick around long enough to see if it sticks or slides down the wall. Continue reading