Looking for Customers? Think About Tradeshows

tradeshowTrade Shows are essential to your business growth. These events are great opportunities to meet new customers and suppliers and to understand consumers’ needs.

Nevertheless, organizing such fairs can be very complicated and tricky, especially if you do not have much experience in this field.

The key to success is very simple: organization.

In this article I will share with you 6 key items you might need to organize your event.

Continue reading

Smartphones: from Single to Multi-screen Users

Multi-screen usersWe are witnessing the proliferation of the mobile market with smartphones and it is having a direct effect on how we consume our media. While TV continues to dominate the media and smartphones are dominating the internet we are witnessing consumers moving to multiple screens to connect to for their data.

TV viewing habits are rapidly crisscrossing platforms and revealing the evolution of the Multi-Screen consumer. I find myself constantly going between my smartphone and my desktop when I need more clarification or have a form to fill out. At night, I will have my tablet with me, where I can view something more interesting than what is currently on TV.

Are you a part of this movement? Continue reading