12 Color Palette Tools to Help Develop Your Brand

color-wheelColor surrounds us, from the moment we open our eyes in the morning and look out our window, to the moment we close them at night.

Color is inescapable, so inescapable that many decisions are made daily based on it. Your emotional, physical and psychological state play a factor in how you interact with that color.

Harnessing the power of color and using it to shape marketing strategies is a powerful way to add impact and relevance to your brand.

To help select the best color palette, I have gathered a few of my favorite sites that can help in creating the color scheme for your website.

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