Social Media Marketing has developed into an excellent means to engage your customers. With the over-saturation by advertisers and its rising cost, small business owners are looking for other cost-effective methods. But many business owners are not full comprehend the benefits that Social Media offers. Below are 8 tips to help achieve Social Media Marketing Success.
1. Be prepared
If you are not familiar with social media, it is best to spend some time researching what social media is all about. You will learn that it is more than just broadcasting your ads out in the ionosphere.
Social media is about engaging with people. Listening to their comments, requests, and complaints. It’s about solving problems. You will find that there are specific rules of etiquette to follow.
The 80/20 rule applies to posting on social sites. You will learn that it is perfectly appropriate to curate content from others. Like an Art Curator, you will collect information that is valuable to your followers. Just as the Art Curator gathers art that he feels will benefit his viewers, you will curate information for viewing on your site to the tune of 80% curated to 20% of your own content.
With an understanding of what Social Media is about you can set yourself up to be successful.
2. Set an attitude of Excellence
Almost every business in today’s digital world aims to establish an online and social media presence. Having consistent and polished branding is not only good marketing, but it is also good business. A business cannot afford to stumble out of the gate because we are presenting the wrong image.
Your online presence can help you compete with the larger businesses only if you hold to the attitude of excellence.
3. Get your digital hub, the center of your activity, ready for prime time
Once you establish yourself as a thought leader, you will begin to drive traffic to your hub. You are the expert in your field – show it off by writing content that will help solve other people’s problems (In the process of helping others you will become that thought leader.)
When potentials customers come to your website or blog, what impression are you sending them? Is it time to update your site? Be critical and look at your content objectively. Ask a friend, someone who you respect and ask them to be objective.
Ask questions like, would you buy from my site? Do you find it helpful? Surfers scan for information, can they find information quickly? Use bullets to clearly show important content.
4. Establish your goals
What is it that you want to accomplish: Are you trying to get leads or are you trying to drive traffic to your site? Are you looking for likes on Facebook or are you looking for shares? Are you just looking for re-tweets on Twitter or do you want to build relationships?
By establishing your goals you will be able to track your results.
5. Pick the right platforms
Try to determine where your ideal audience is already spending time and see if that is a good fit for you. Picking the right platform to connect to is key to your success. What are you comfortable with? Do you spend a fair amount of time on Facebook already? Do you like using emails to communicate? Or are you more comfortable texting to your friends? By answering these questions you will be able to you determine where to invest your time for the greatest success.
6. Be prepared to spend time on an ongoing basis
The good news is I have done away with my advertising spending. The bad news is I spend a lot more time keeping up on social media. All business operators realize that “time is money” – it may not cost anything to create a social media presence but it does take TIME. It looks like a very formidable task to spend time on Social Media, but when you start seeing results you will agree that advertising expenditures are not necessary.
One of your best time investments is in developing your Social Media profiles. Be creative in explaining what you do and what your passion is. Sell it with a story. Develop a strategy when you will post and be consistent with it. We can help you establish the best times to post.
7. Be prepared to create content of value for your community
Sharing quality content is key. Google, Facebook, Twitter, Google+, LinkedIn place an emphasis on creating valuable content to list in their timelines, or searches.
By writing great content you will find that it gets promoted, shared and liked more. Remember, interaction is the key to Social Media. There are a many avenues for your content. You can use brochures, reports, whitepapers. You could even take a question from your FAQs page and create content. These are already identified as valid questions and concerns already-use them to create valuable content.
8. Focus your efforts
Tackling such a big task as creating your Social Media presence can be overwhelming. Keep your focus on your goals and you will see your community grow.
I remember when I started searching for information online. It was easy to get lost chasing rabbit trails. I found myself wasting hours and not accomplishing my objectives. Social Media can be the same trap. There are so many platforms out there that if you don’t keep your focus you will find yourself wasting time. Rather than having a presence everywhere, focus on the key platforms that will help you achieve your goals.
Soon you will find that Social Media has a much to offer, if you will just get started.
If you need help making the transition, Clark Media, Inc. is available to help you complete your objectives.