All posts by Rick Clark

Rick founded Rick' Creative Designs, an innovative digital design printshop, when those around him were still using linotype machines. He earned his degree as an Internet Professional, enhancing his repertoire as a "Creative Specialist." Today, he runs Clark Media, Inc. where he brings his creativity and experience to the forefront in web, print, social and mobile media.

Disruptive Technology – The Times They Are A Changin’

dylan's the times they are a changingIf you grew up in the late 60s and early 70s you were aware of Bob Dylan’s moving lyrics. “The Times They Are A Changin,” written in 1964, was prophetic.

As a child, I would go with my Dad on his sales trips. At that time, my dad sold Hoover vacuum cleaners. On his trips to the retails stores he would stop and train the owners about the benefits and uses of his product line.

At a time before we had cable TV, mobile phones, Walmart, or the Internet, if you had a problem you would go down to the local store and look for a new product that would solve that problem. The  owner was the expert, so you would tell him of your problem and he would recommend a solution. These were simpler times, with fewer products in the market.

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12 Color Palette Tools to Help Develop Your Brand

color-wheelColor surrounds us, from the moment we open our eyes in the morning and look out our window, to the moment we close them at night.

Color is inescapable, so inescapable that many decisions are made daily based on it. Your emotional, physical and psychological state play a factor in how you interact with that color.

Harnessing the power of color and using it to shape marketing strategies is a powerful way to add impact and relevance to your brand.

To help select the best color palette, I have gathered a few of my favorite sites that can help in creating the color scheme for your website.

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How does color affect your brand?

colored pencilsSince a particular function of my profession is about influencing people into action, I am probably one of the hardest persons to take the wallet out of my pocket. I am aware that there is a whole lot of science and effort that goes into getting people to make a purchase. For instance, did you know that there is a particular color that is recommended to get you, the viewer, to click a button?

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Color schemes and the role they play in your brand

While working out in the gym a couple of days ago I came across an interesting dilemma – the Nickelodeon channel. My routine usually consists of plugging in my mp3 player and playing my workout list, which consists of upbeat rock-n-roll tunes. I then settle in to view the 3 flat screen TVs directly in front of me, reading the captions of which ever screen that catches my eye.

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Graphic Design and How to Drive your Graphic Designer Crazy!!!

Back before the internet was a gleam in Al Gore’s eye, life as a graphic artist was pretty calm; busy, but the design process was pretty straight forward. Whether your marketing needs were for a magazine layout, a direct mail piece or a brochure, the design process was the same, create the marketing piece at 300 PPI and send it out for proofing.

Sure there were challenges; monitors and software were not what they are today. To send a proof to a client, the design would be put on disk, dropped into an envelope, along with a print  and a Pantone color swatch, and then sent overnight by FedEx. Continue reading

Your stunning logo design looses interest after 3 seconds

3 seconds. What can you do in 3 seconds?

  • Bull rides are 8 seconds
  • You can stand in the painted area of a basketball court for only 3 seconds before it is considered a violation
  • You should have 3 seconds between you and the car ahead you, which gives you enough time and distance to respond to problems in the lane ahead of you
  • Apple is selling an iPad every three seconds
  • Just three seconds is the time it takes to make a decision

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