Category Archives: Brand Identity

12 Color Palette Tools to Help Develop Your Brand

color-wheelColor surrounds us, from the moment we open our eyes in the morning and look out our window, to the moment we close them at night.

Color is inescapable, so inescapable that many decisions are made daily based on it. Your emotional, physical and psychological state play a factor in how you interact with that color.

Harnessing the power of color and using it to shape marketing strategies is a powerful way to add impact and relevance to your brand.

To help select the best color palette, I have gathered a few of my favorite sites that can help in creating the color scheme for your website.

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Graphic Design and How to Drive your Graphic Designer Crazy!!!

Back before the internet was a gleam in Al Gore’s eye, life as a graphic artist was pretty calm; busy, but the design process was pretty straight forward. Whether your marketing needs were for a magazine layout, a direct mail piece or a brochure, the design process was the same, create the marketing piece at 300 PPI and send it out for proofing.

Sure there were challenges; monitors and software were not what they are today. To send a proof to a client, the design would be put on disk, dropped into an envelope, along with a print  and a Pantone color swatch, and then sent overnight by FedEx. Continue reading

Your stunning logo design looses interest after 3 seconds

3 seconds. What can you do in 3 seconds?

  • Bull rides are 8 seconds
  • You can stand in the painted area of a basketball court for only 3 seconds before it is considered a violation
  • You should have 3 seconds between you and the car ahead you, which gives you enough time and distance to respond to problems in the lane ahead of you
  • Apple is selling an iPad every three seconds
  • Just three seconds is the time it takes to make a decision

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Looking for Customers? Think About Tradeshows

tradeshowTrade Shows are essential to your business growth. These events are great opportunities to meet new customers and suppliers and to understand consumers’ needs.

Nevertheless, organizing such fairs can be very complicated and tricky, especially if you do not have much experience in this field.

The key to success is very simple: organization.

In this article I will share with you 6 key items you might need to organize your event.

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