Category Archives: Color Design

12 Color Palette Tools to Help Develop Your Brand

color-wheelColor surrounds us, from the moment we open our eyes in the morning and look out our window, to the moment we close them at night.

Color is inescapable, so inescapable that many decisions are made daily based on it. Your emotional, physical and psychological state play a factor in how you interact with that color.

Harnessing the power of color and using it to shape marketing strategies is a powerful way to add impact and relevance to your brand.

To help select the best color palette, I have gathered a few of my favorite sites that can help in creating the color scheme for your website.

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How does color affect your brand?

colored pencilsSince a particular function of my profession is about influencing people into action, I am probably one of the hardest persons to take the wallet out of my pocket. I am aware that there is a whole lot of science and effort that goes into getting people to make a purchase. For instance, did you know that there is a particular color that is recommended to get you, the viewer, to click a button?

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Color schemes and the role they play in your brand

While working out in the gym a couple of days ago I came across an interesting dilemma – the Nickelodeon channel. My routine usually consists of plugging in my mp3 player and playing my workout list, which consists of upbeat rock-n-roll tunes. I then settle in to view the 3 flat screen TVs directly in front of me, reading the captions of which ever screen that catches my eye.

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