Category Archives: Design

Graphic Design and How to Drive your Graphic Designer Crazy!!!

Back before the internet was a gleam in Al Gore’s eye, life as a graphic artist was pretty calm; busy, but the design process was pretty straight forward. Whether your marketing needs were for a magazine layout, a direct mail piece or a brochure, the design process was the same, create the marketing piece at 300 PPI and send it out for proofing.

Sure there were challenges; monitors and software were not what they are today. To send a proof to a client, the design would be put on disk, dropped into an envelope, along with a print  and a Pantone color swatch, and then sent overnight by FedEx. Continue reading