Category Archives: Internet Marketing

What is a Landing Page?

skydiverHave you ever watched, with fascination, as a skydiver comes flying in from above and lands on the 50 yard line of a filled football stadium? It’s truly amazing. My first question is how do they do it?

Jack Baumgartner spent two and a half hours riding a balloon 128,000 feet into the stratosphere and jumped. More than four minutes later, Baumgartner opened his parachute and amazingly landed just feet from where a camera crew was waiting for him.

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5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season

With the holiday season fully under way and competition at an all time high, small business owners need to think outside the box to promote their products. Two venues that can be tapped immediately are smartphones and QR codes. It has been reported that smartphones have reached more than 950 million consumers and QR Codes have grown by nearly 120 percent from this time last year. Now is the time to integrate QR codes into your holiday marketing plans.

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Internet Marketing 101: How To Increase Sales

A Paradigm Shift in Marketing

We are living in uncertain times.  Our financial markets have been hit hard, gas and food costs are spiraling out of control and our national and world economy is moving at an agonizingly slow pace. The word that best characterizes our current economic condition is “uncertainty.” Almost three years ago, our Federal Reserve chairman Ben Bernanke, in a speech to Congress, cautioned that the U.S. economy faced “numerous difficulties” and serious risks in the road to economic recovery. Continue reading

Internet Marketing 101: Monitoring Your Success

Analyze your success with Google Analytics

Too many of us involved in marketing our business are so busy running the day-to-day operations that when we finally turn our attention to marketing we tend to take the old urban legend of throwing spaghetti against the wall and seeing if it sticks. We throw it against the wall then move on. But we don’t stick around long enough to see if it sticks or slides down the wall. Continue reading