Category Archives: Mobile Marketing

Smartphones: from Single to Multi-screen Users

Multi-screen usersWe are witnessing the proliferation of the mobile market with smartphones and it is having a direct effect on how we consume our media. While TV continues to dominate the media and smartphones are dominating the internet we are witnessing consumers moving to multiple screens to connect to for their data.

TV viewing habits are rapidly crisscrossing platforms and revealing the evolution of the Multi-Screen consumer. I find myself constantly going between my smartphone and my desktop when I need more clarification or have a form to fill out. At night, I will have my tablet with me, where I can view something more interesting than what is currently on TV.

Are you a part of this movement? Continue reading

Are QR Codes dead?

“I thought QR Codes were dead!”
Mention QR Codes in a marketing strategy and you will typically hear the previous comment. The use of QR Codes in your marketing strategy is an effective method of achieving a higher return on your investment in every marketing campaign. Yet, the common perception is the are dead in the water. Continue reading

5 Paths From Scan to Buy: How to Increase Sales With QR Codes This Holiday Season

With the holiday season fully under way and competition at an all time high, small business owners need to think outside the box to promote their products. Two venues that can be tapped immediately are smartphones and QR codes. It has been reported that smartphones have reached more than 950 million consumers and QR Codes have grown by nearly 120 percent from this time last year. Now is the time to integrate QR codes into your holiday marketing plans.

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5 Reasons Your Local Business Should be Using SMS Text Messaging

In today’s fast-evolving techno-centric consumer market, it can be hard to keep up with the latest trends.  However, keeping up is exactly what your local business needs to be doing if it is not to fall behind and off the radar altogether.

The mobile market segment is considerably gigantic, and growing at a rapid pace, and you simply cannot afford not to be marketing specifically to this segment.
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5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website.  That’s great.  You are truly ahead of the game when it comes to the world of Internet marketing.  Now you need to know how to build the most effective mobile website possible . . . and, no, it is not nearly the same as building a traditional site.  A mobile website is a new brand of site, and it involves a unique set of considerations.  Continue reading

5 Reasons Your Business Needs a Mobile Website

If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence on the Internet.  There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them.  One of the latest, most effective ways of taking full advantage of the world wide web’s marketing potential is by using a mobile website.  A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices.  So, why does your business need a mobile website if its traditional site is doing just fine?  Here are five compelling reasons why: Continue reading