Category Archives: Social Marketing

Disruptive Technology – The Times They Are A Changin’

dylan's the times they are a changingIf you grew up in the late 60s and early 70s you were aware of Bob Dylan’s moving lyrics. “The Times They Are A Changin,” written in 1964, was prophetic.

As a child, I would go with my Dad on his sales trips. At that time, my dad sold Hoover vacuum cleaners. On his trips to the retails stores he would stop and train the owners about the benefits and uses of his product line.

At a time before we had cable TV, mobile phones, Walmart, or the Internet, if you had a problem you would go down to the local store and look for a new product that would solve that problem. The  owner was the expert, so you would tell him of your problem and he would recommend a solution. These were simpler times, with fewer products in the market.

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What Is Social Networking?


In today’s internet terms, social networking is roughly defined as specific groups of people getting together for a specific purpose. This concept exists both online and off. However, social networking on the internet has really exploded in popularity. In fact, it is the most preferred choice. Continue reading