Color schemes and the role they play in your brand

While working out in the gym a couple of days ago I came across an interesting dilemma – the Nickelodeon channel. My routine usually consists of plugging in my mp3 player and playing my workout list, which consists of upbeat rock-n-roll tunes. I then settle in to view the 3 flat screen TVs directly in front of me, reading the captions of which ever screen that catches my eye.

Unfortunately on this one particular day one of the screens was showing the Nickelodeon channel.  Try as I might, I could not focus on the remaining two screens, the cartoon channel kept distracting me.

The lesson I took away from this experience is how powerful of a role color plays in our lives.

All three channels had a lot of movement, yet it was the cartoon channel that kept drawing my attention. Before you go there, at this point in my life, I have no fascination for children’s cartoons, unless it is the early Hanna-Barbera cartoon classics. The difference between these three channels had a lot to do with  their tonal color ( tints or shade of colors ), whereas cartoons are bright with solid colors.

Color schemes play a significantly different role in our surroundings.

For example, for years in the print business red was used as a highlight color. Mother Nature, on the other hand, uses white as its vibrant highlight color. Could you imagine a funeral home using the colors of a festive Mexican restaurant?

Color is the first thing that viewers will notice about your brand, whether it is your logo, a website, or a brochure. And every color elicits a different response from your viewers.  From the energetic color of red to the prestigious color of black, find out what these colors mean to your brand and how it affects your customers.

True Colors: What Your Brand Colors Say About Your Business by Marketo

About the Author: Rick Clark (62 Posts)

Rick founded Rick' Creative Designs, an innovative digital design printshop, when those around him were still using linotype machines. He earned his degree as an Internet Professional, enhancing his repertoire as a "Creative Specialist." Today, he runs Clark Media, Inc. where he brings his creativity and experience to the forefront in web, print, social and mobile media.


About the Author: Rick Clark

Rick founded Rick' Creative Designs, an innovative digital design printshop, when those around him were still using linotype machines. He earned his degree as an Internet Professional, enhancing his repertoire as a "Creative Specialist." Today, he runs Clark Media, Inc. where he brings his creativity and experience to the forefront in web, print, social and mobile media.