How does color affect your brand?

colored pencilsSince a particular function of my profession is about influencing people into action, I am probably one of the hardest persons to take the wallet out of my pocket. I am aware that there is a whole lot of science and effort that goes into getting people to make a purchase. For instance, did you know that there is a particular color that is recommended to get you, the viewer, to click a button?

One of the most powerful methods used to appeal to a potential shopper is the use of color. Have you noticed the inside color of your favorite restaurant? How about the inside of banks? Have you ever noticed that landing on some web page you feel like leaving the site immediately? While other pages prompt you to stay and keep reading? To some extent, this might be the choice of colors for the page elements.

The use of color is believed to be one of the most powerful elements of design for web sites, direct mail, ads, and any other marketing materials. What catches your eye when you pull the mail out of your mailbox? What reaction does it illicit? It can actually trigger a physical response from your body.

What is color saying about your brand and products?

  1. What percentage of visual appearance do shoppers consider to being crucial in the shopping process?
  2. What percentage of shoppers place it as a primary reason for why they purchased a particular product?
  3. The appeal it has North Americans
  4.  It attracts different types of people

Below is an infographic that will help you to understand the affect color has on buyers.

an infographic on the how color affects or purchases

My world revolves around color from the moment I open my eyes, until the time I close my eyes at night. I realize that most people don’t look at it the same way as I do. One time, while walking in the local Kroger’s parking lot, I noticed a new car that had such a magnificent, rich blue color that I had to stop and breathe in its beauty. I commented on it to  a passerby, he stopped, took a quick glance and grunted “oh yeah” and scurried off.

If you need help sorting out the colors of your brand? Please feel free to contact me and see how I can help.

About the Author: Rick Clark (62 Posts)

Rick founded Rick' Creative Designs, an innovative digital design printshop, when those around him were still using linotype machines. He earned his degree as an Internet Professional, enhancing his repertoire as a "Creative Specialist." Today, he runs Clark Media, Inc. where he brings his creativity and experience to the forefront in web, print, social and mobile media.


About the Author: Rick Clark

Rick founded Rick' Creative Designs, an innovative digital design printshop, when those around him were still using linotype machines. He earned his degree as an Internet Professional, enhancing his repertoire as a "Creative Specialist." Today, he runs Clark Media, Inc. where he brings his creativity and experience to the forefront in web, print, social and mobile media.