Social Media by Clark Media.

Social Media Revolution


Social media is more than just a channel or tactic; it is a strategy that should be present in every aspect of your marketing. Marketers rate social media as the second-most important factor (64%) inorganic search success, behind only effective web pages (82%).

Google is now placing a larger emphasis on social media signals to determine whether or not a website is providing its users with quality content. The thinking behind Google's algorithm updates is that if your website does provide value to your readers, those readers will want to share it with their social circles via their social media accounts. If your website has a lot of backlinks coming from these social media websites, then it will be rewarded with a higher ranking in the search results.

"Social 6-Pack", made up of: Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube.